in the dynamic landscape of event planning, the integration of ai, accessibility considerations, skill development focus, human connections, sustainability initiatives, data-driven strategies, and experience-centric approaches have become pivotal for success. let’s delve into each of these trends to ensure your events stand out in 2024.
1. artificial intelligence (ai):
the ubiquity of ai, ar, and vr tools in the workplace has transformed event planning. leveraging chatgpt, event organisers can now craft personalised experiences, from initial planning to seamless execution. ai’s capabilities extend beyond engagement, providing security, budget planning, data analysis, risk assessment, and eliminating guesswork from the event planning process.
2. accessibility:
remarkable strides in accessibility have been made, allowing individuals to choose between in-person and virtual participation. this adaptable approach enhances accessibility for individuals with disabilities, providing increased opportunities to attend events. in 2024, organisers are expected to prioritise accessibility and neurodiversity, introducing alternative learning formats and creating inclusive experiences for all participants.
3. learning and development (l&d):
make your events valuable by focusing on skill development. attendees value their time, so ensure your events offer practical training. anticipate more emphasis on hands-on, skill-building activities in 2024.
4. human connections:
beyond content, events serve as platforms for like-minded individuals to connect. allocate time for networking to foster meaningful connections. recognise that people attend events not only for information but also to build relationships with those in similar positions.
sustainability: diversity, equity, and inclusion (de&i) and sustainability are critical challenges for event organisers. according to bizzabo’s report, 40% of organisers acknowledge these challenges. attendees share the concern, with 58% prioritising de&i and sustainability when choosing events. in 2024, expect a heightened focus on addressing these concerns.
5. data-driven:
measuring the impact of events and their return on investment (roi) is crucial. a significant trend is the renewed emphasis on data collection. utilise lead capture apps, qr code scans, and badge printing for smooth check-in processes. data-driven insights empower strategic decision-making for future events.
experience first: creating anticipation and excitement around your event is vital. leverage social media to share personalised snippets, sneak peeks, and exclusive opportunities. post-event, reinforce key takeaways and call-to-action through follow-up emails and repurposed content. prioritise connections over content, ensuring an accessible and engaging experience for all attendees.
6. in-person events:
building on the virtual event trend in 2023, use virtual events and webinars as precursors for in-person gatherings. generate buzz and interest before in-house events, creating a seamless transition from virtual to physical experiences. expect a continued fusion of virtual and in-person elements in 2024.
by incorporating these trends into your event planning strategy, you can elevate your events, offering attendees a memorable and enriching experience in 2024. stay ahead of the curve and embrace the future of event planning.
